When we launched our new digital agency website a little over a month ago we decided to not only make a statement with creativity, content and flex our market muscle a little bit, we wanted to prove a point!
The point being we here at TRAFFIC we DO WHAT WE SAY ON THE TIN. And what better way to prove this by showing you how important it is to keep your digital marketing content up to date, relevant, engaging and continually providing your business with a healthy source of return for particular online success expectations you may have, or aspire to within your business field.
The emphasis on this can be further clarified as follows; Your business website is your primary digital communication channel to the world, it is an important investment asset you fully own, and it is now more centric to your internal and external business than it ever was before. If you are savvy enough to understand this concept then you are on great ground, if you cannot fully grasp this sales/marketing/structural concept then I have included some links below to some great third party references that you can read at your own leisure to bring you up to speed as a business owner whatever industry you are in.
Your main digital communication channel (and investment) to the world is your website!
To fully illustrate the points of why you should keep your web material up-to-date we decided to wait a month after launching our new site before sharing this information with you in regards to statistics on our website revamp, we do think you will find this enlightening and in turn it may help you to consider the potential your business could truly be missing out on by not approaching your online marketing channel with a similar strategic philosophy.
So, we waited a month after launch before we showed you the following figures highlighting the difference between the old site we had for a couple of years and the new one just recently launched.
To put some perspective on our approach we sat back and analyised a various number of metrics regarding the TRAFFIC digital business from current operational and state of play elements through to market position/perception, demographic targets, current alignment with business strategy, lead opportunity generation and so on…
This is something our digital business consultants are especially adept in here at TRAFFIC, and it’s a very common fact finding initiative we go through with most clients before starting any web channel revamps, upgrades or other service related builds. By undertaking this consultative audit process, we can begin to form a plan of attack which is precision based and targeted in its approach to ensure best possible online value gain.
Once we went through deep analysis of this internal business data we moved towards planning, build and execution of the new site towards the live process. We won’t go into the specific mechanics of the website build here, however it is important to know that building the perfect marketing platform online for your business does take time. If you are looking at developing quality work, then it takes effort and patience.
Below you will find statistics that we are comfortable to share with you that shows the difference between the numbers on our old site before we launched the new website, and in turn how the new site has performed since live.
Average Unique Users per day
You will see that the Average/Unique Users per day has shot up by a whopping +192%. Apart from the new website being structurally well made and rich in content, we are using a variation of targeted e-marketing techniques in conjunction with the launch and as part of an ongoing marketing strategy. This parallel approach to marketing online helps to increase the catchment net and boost visits and interest into the site.
Session Duration has increased rapidly on the site due to developing a rich content strategy around media specifically video. We now have a total of 80+ videos running through the site and feeding into our social media channels which in turn increases engagement levels. This takes advantage of Google’s claim that Saudi Arabia ranks #1 globally in YouTube views per capita and the Middle East as a whole rank second, behind the US in total views. As you can easily see, and is demonstrable by our session duration increase; video really is the No.1 media used across all devices in the region by users surfing the internet.
as with any business the location that you are based in is of primary importance to you in regards to building immediate success. So appealing to that local audience and making sure you are being seen correctly by your local audiences in that area and consistently building brand awareness is fundamental.
At TRAFFIC we have always focused on building and engaging with the MENA region. Here are some great numbers showing how we fair in those markets.
A MOBILE MARKET
If anyone ever tells you that people still do all of their web browsing from a desktop, don’t believe a word they say. Mostly all online business is accessed now through smartphones, so when you build your new site ensure you focus heavily on the following operating systems.
This is further illustrated below by looking at views on screen resolution where the top 10 are dominated by mobile devices.
So, there you go a real life example of how the online channel of the website approached in the correct way can improve your business in highly measurable ways.
THE KEY TAKE OUTS
- BUILD A COMPELLING EXPERIENCE
- OFFER A DEMONSTRATABLE SUPERIOR SERVICE
- HELP, RATHER THAN SELL TO YOUR AUDIENCE
- PROVIDE REAL VALUE
- USE VIDEO CONTENT WHEN YOU CAN TO INCREASE TIME SPENT ON YOUR SITE
- CLEARLY DEMONSTRATE CREDIBILITY
- A PERSONAL APPROACH IS ALWAYS BETTER THAN AN AUTHORITIVE ONE
- INCREASE CONVERSION RATES FOR BETTER SALES
- FOCUS ON REFERRAL MARKETING
- TAKE FULL USE OF WEB ANALYTICS TO CUT DOWN ON WASTE
If you would like the same treatment doing for your business, then please do not hesitate to contact us on +971 (0)4 454 2230 or via our contact us form on the website at http://www.wewanttraffic.com/contact-us/index.html
FURTHER REFERENCE MATERIAL
Disclaimer: The below links are selected from reputable mainstream sources, however we do not accept liability for any issues cause when you click a link to a third party from our website.
- 5 TWEAKS TO YOUR WEBSITE THAT COULD INCREASE SALES BY 300%
- GOOD WEB CONTENT CAN INCREASE ONLINE SALES
- 3 WAYS TO IMPROVE YOUR WEBSITE SALES
- HOW TO INCREASE CONVERSION RATES
Traffic is a full-service digital marketing consultancy with over 90 full time staff based in four offices across the GCC. The company provides integrated and professional online business solutions designed to help clients grow through innovation and creativity; whether driven through web, social, content, mobile, search or advertising channels. The digital team are experienced technologists and marketers who have worked globally for some of the biggest network agencies, on some of the world’s biggest brands.
Today Traffic is proud to have worked with over 300 clients in 25+ industries including multinational clients such as Unilever (11 brands), HSBC, General Motors, Revlon, General Electric, PwC, Emaar, Etihad, Mamas & Papas and Carrefour.
TEL: +971 (0)4 454 2230
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