Revlon appoint Traffic as the regional agency partner


Revlon, a leading global brand of cosmetics, skin care, fragrance, and personal care products, today announced the appointment of Traffic, the Dubai based full-service digital agency, as their regional communications partner.

 The appointment was made by both Revlon International Cooperation and the brand regional distributor Mawarid Trading Ltd., following a competitive review process involving four agencies. Traffic will work alongside Active, the Middle East regional communications Agency tasked with delivering the PR element of the brief for the brand across the Middle East.

 Speaking of the win, Revlon’s EMEA Director, Business Development, Nick O ‘Brien said: “Traffic presented us with a persuasive proposition: an innovative and culturally effective approach to the brand’s PR and Social activations, supporting core areas of our business – lips, eyes, face and nails. The agency really impressed us with their experience, skill and capabilities and we’re delighted to have them join our great team of marketing partners”.

 Dominic Gothard, CEO Traffic, added: “We are very pleased and proud to have won such an iconic account. Historically the brand has set the highest of global marketing standards and we are very excited about applying those standards in our region”.

 About Traffic

Traffic is a full-service digital marketing consultancy with over 90 full time staff based in four offices across the GCC. The company provides integrated and professional online business solutions designed to help clients grow through innovation and creativity; whether driven through web, social, content, mobile, search or advertising channels. The digital team are experienced technologists and marketers who have worked globally for some of the biggest network agencies, on some of the world’s biggest brands.

Today Traffic is proud to have worked with over 300 clients in 25+ industries including multinational clients such as Unilever (11 brands), HSBC, General Motors, Revlon, General Electric, PwC, Emaar, Etihad, Mamas & Papas and Carrefour.

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