It gives us immense pleasure to report that Unilever, the world’s leading manufacturer of consumer products, today announced that it has tripled Traffic’s digital remit.

Traffic has been managing Unilever’s Homecare Digital business which includes OMO, Comfort, Jif, Domestos and Lux Sunlight from mid-2013. From January 1, 2016, Unilever Haircare brands Tresemme, Sunsilk and Clear, as well as Skincare brands such as Ponds, Vaseline and Fair & Lovely have also been added to the Traffic portfolio.

Speaking of the appointment, Unilever’s Marketing Director, Sabeen Fazli said: “Over 18 months Traffic produced some outstanding digital work for our Homecare team. When we made the decision to revamp our agency structure there was a need for a specialist digital agency which we could trust and who had delivered – Traffic were then an easy choice and we’re delighted to be working with them”.

Dominic Gothard, CEO Traffic, added: “Unilever has been part of my life for 28 years which makes them much more than a client. We feel very passionately about their business and ensuring their brands and wonderful products become market leaders. I’m thrilled Traffic have been tasked with helping to achieve this and we will do everything we can to help make that happen”.

Click here to view our portfolio of clients which includes such names as Etihad, HSBC, General Motors, Revlon, PwCA, Emaar, and Carrefour.


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