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Search Engine Marketing (SEM) Specialist

DEPARTMENT:

SEO

Location:

Cairo, Egypt

INTRODUCTION

As our SEM Specialist, the ideal candidate will be responsible for planning, implementing and managing our SEO strategy. As our online presence is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.

MAIN DUTIES & RESPONSIBILITIES

  • Plan, develop and implement our SEM strategy
  • Work towards organic search optimization and ROI maximization
  • Regularly perform thorough keywords research
  • Identify key SEM KPIs
  • Monitor redirects, click rate, bounce rate, and other KPIs
  • Prepare and present reports regularly
  • Identify our buyer persona to better target identified audiences
  • Identify problems and deficiency and implement solutions in a timely manner
  • Suggest improvements for process and productivity optimization
  • Work with web developers and marketing teams to properly implement SEM best practices
  • Stay up to date with the latest SEO, SEM and digital marketing latest trends and best practices

EXPERIENCE REQUIRED

  • Bachelor’s Degree, preferably in Business, Marketing or Advertising
  • Proven Search Engine Marketing experience, including content creation, keyword search and reporting
  • Proven experience with planning and implementing a successful SEM strategy
  • Proven success in SEM
  • Proven experience web analytics, marketing, and business development
  • Experience with A/B testing and other testing metrics
  • Ability to analyse data and provide evidence-based recommendations
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills

About the Company:

Traffic Digital is the Middle East’s largest independent and fully integrated digital agency. Working from offices in Dubai, Jeddah, Riyadh & Karachi, Cairo and Abu Dhabi our team of 100+ full-time staff specializes in digital transformation for brands across all categories.

From initial strategy through final development, we create intelligent solutions to connect brands and audiences worldwide and across an ever-evolving digital landscape. With services ranging from social, web, content, and mobile, to search and advertising channels, we have developed award-winning digital solutions for some of the world's most recognized brands.

Since our launch in 2009, we have proudly worked with over 300 clients in 25+ industries including multinationals such as Emirates Airlines, Unilever, Honda, Ernst & Young, Sipchem, HSBC, General Motors, Etihad Airways, General Electric, Emaar and Carrefour.

HOW TO APPLY