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EMIRATES SHOWCASED THE IMPORTANCE OF SOCIAL MEDIA IN BRAND PERCEPTION AND EVOLUTION

A well-executed social media post became a positive talking point among online users and news sites across the world

The Brief

Emirates, a brand with a well-established social media presence, wanted a new approach to its social content. The internationally renowned airline required content capable of delivering maximum organic engagement for minimum spend in its creation.

The Challenges

• Creating high quality content within a strict budget.

• Introducing a new dimension to Emirates’ brand persona.

• Ensuring new content sat seamlessly alongside existing content.

WATCH THE
CASE STUDY

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The Idea

An April Fools’ Day prank post revealing a new aeroplane that would feature a swimming pool, gym, park and games room.

The success of this post lay in its execution, striking the right balance of believability and doubt through high quality, eye-catching imagery and measured copy.

The concept tapped into Emirates’ reputation as an aviation innovator, while introducing a fun, light-hearted dimension to the brand.

Results

Facebook

Total reach: 23mn
Total Interactions: 707k

Twitter

Total Reach: 1.6mn
Total Engagements: 417k

Instagram

Total Reach: 1mn
Total Engagements: 106k

All social media results were achieved organically.

Local and international coverage on news websites and among industry influencers.

Positive brand reinforcement and extension: Emirates was hailed for its ingenuity and invention, as well as its humour.

SERVICES USED IN THIS PROJECT

  • SOCIAL PROFILING
  • SOCIAL MANAGMENT
  • DIGITAL STRATEGY
  • DISCOVERY & ANALYSIS
  • SOCIAL LISTENING
  • PROJECT MANAGEMENT

LET'S WORK TOGETHER!

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Call: +971 (0)4 454 2230