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STRATEGY, PLANNING AND RESEARCH

All of our solutions are driven by your customers & users’ needs as well as your organisational vision, goals, and opportunities. We consider your business needs, your consumers’ perspective, and the global market trends in order to create innovative solutions that create a measurable difference to your business.

There are numerous approaches that we take when conducting and forming your digital strategies, but at its core we follow these four steps:

1) Identify the opportunities and challenges in a business where online can provide a solution. 2) Identify the unmet customer & user’s needs and goals and align these with your business objectives. 3) Develop a vision around how online assets fulfil your goals and needs. 4) Prioritise the vision to deliver in small measurable phases.

Within each of these stages, there are a number of techniques that we employ, as outlined below.

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COMPETITOR ANALYSIS

To ensure a competitive edge, our digital business analysts want to know everything about your competitors and how they operate online, what they do well, how they communicate, what digital marketing actions they prefer and how you can achieve better results than them in the same space.

We perform an evaluation of competitor brands, messaging, and marketing campaigns with the goal of understanding the competitive landscape. This includes brands within your category, as well as those that are related, tangential and/or simply interesting. This exercise helps us understand your customers & users, and enables us to gauge their expectations.
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Web based applications

CUSTOMERS & USER RESEARCH

Your customers & users define and shape your digital solutions. We find out as much as we can about them, using a variety of techniques, from listening labs, one on one interviews, marketing research, questionnaires, desk based research to ethnographic research and user feedback analysis.

All of this information helps us create a clear picture of who your customers & users are, how they behave and what they need from you in order for you to be successful.
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EXPLORING ONLINE
CONSUMER INSIGHTS

DIGITAL BUSINESS ANALYSIS

It is crucial that we understand the intersection between business, technology and customer & user experience so that our teams are able to make informed decisions regarding your design requirements as well as solution recommendations.

Our Business Analysts will determine customer & user goals, business goals, business flowcharts, quantitative data analysis, research reports, and system diagrams, and will assist you every step of the way to develop a comprehensive digital strategy.

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Web based applications
 

PRODUCT DEVELOPMENT

Helping you to shape and create your digital product is a big part of what we do. The Business Requirement Document is an output of Business Requirement Elicitation and/or Analysis. This document defines the high level business, customer & user, legal, and market needs of the application without making reference to individual features or solutions. We will provide a list of all the requirements that need to be satisfied.

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QUALITATIVE RESEARCH

Our qualitative research is about exploring and gathering crucial online insights and learnings. It helps us to understand motivations, underlying reasons and opinions, while it helps you to take your brand to the next level by knowing what needs to be changed or underscored.

 
Web based applications

QUANTITIVE RESEARCH

At Traffic Digital we ask your customers & users questions in a structured way through surveys, questionnaires and other tools that deliver statistic insights. Getting their point of view on how your product or market can be improved helps define your digital strategy.

USER PERSONAS AND SCENARIOS

Traffic Digital develops summary personas and user scenarios, which define the target audience and what they want to accomplish when they engage with your brand online. These personas enable us to understand customer & user goals, beliefs, and their resulting behaviours.

 
 

STAKEHOLDER INTERVIEWS

We work alongside your team in conducting interviews with the main stakeholders of the project to learn about the strategic goals and challenges of the organisation. The information collected during the interviews is crucial for understanding the intersection between business, technology, customer, and user experience so that we are able to make informed decisions regarding strategic and design requirements.

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Call : +971 (0)4 454 2230

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