ENCAPSULATING “GE LIGHTS UP NIGERIA” IN ONE SPECTACULAR VIDEO

General Electric had this amazing idea to celebrate the introduction of electricity to Nigeria’s rural areas by documenting the results of their initiative through an outstanding video. They asked us to produce this video and work along with Impact Proximity BBDO in Dubai to create a compelling and unique material that would be used to enhance GE’s awareness in their social initiatives to improve the lives of communities in Nigeria.

We had to present the newly electrified village in a film, with photo essays, infographics and interactive maps. The big challenge was to plan, organise and execute an elaborate video in a very short amount of time and with a limited budget. We had to take care of everything regarding this video, from the creative idea and storyboard to the transportation of equipment and guaranteeing the security of the people involved in this project. We had only 5 days to shoot this video and a large team of people to manage.

But we were thrilled by the chance to be involved in such a creative project and, along with BBDO, we came up with a lovely concept: the theme of “first bedtime stories”.

METICULOUS COORDINATION

Our team, consisting of a director of photography, camera assistants and creative advertisers travelled to Igu Village in Nigeria to shoot this video. We had five days to develop an outstanding film and what helped us in this pursuit was a flawless coordination.

To develop the concept and the storyboard for the “bedtime story” creative idea, we firstly researched and brainstormed with the client and with BBDO. After we had a clear idea of the objective and how to achieve it, we planned the shooting and the execution of this video. We communicated at all times with our client to make sure that they approve every step, and we maintained quality checks throughout all the phases of this project to ensure an outstanding quality of the video.

It was an extremely emotional message, a creative idea and flawless execution that translated into a compelling video that showed the world from a different perspective and was highly appreciated.