User Research

Researching users is an essential part of market research, helping businesses understand how their audience feels about the products they offer and helping identify new potential customers. This insight can immediately improve targeting and increase conversions. Customer & user research is an essential element in e-commerce success.

You need to know how your customers use products and services on a daily basis, what kind of opportunities those usage patterns present, and how you can use them to your advantage. Traffic Digital can help you uncover this information.

We examine user behavior and employ user research methods including surveys, contextual interviews, site visits, workflow analysis, ethnographic techniques and field studies.

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The best way to understand your customers is to observe them via user research. We're Dubai's largest independent digital marketing agency. We've got the right experience in online user research and experience management and we work hard to understand your end users' needs, objectives and desires.

Traffic Digital user research results in invaluable insights which are not only accurate, but also fast and actionable. Using our research, your organisation can improve business performance and gain a competitive edge.

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Our arsenal of user research tools and techniques includes:

  • Competitor evaluation
  • Expert Reviews
  • Eye tracking
  • Guerrilla research
  • Mobile testing
  • Online panels & focus groups
  • Personas & scenarios
  • Qualitative depth interviews
  • Remote testing
  • Surveys
  • Usability tests
  • Web testing
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Evolving User Insight Tools and Methodology

Traffic Digital user researchers use new digital and social media tools to gather data and feedback from individuals. There is new data emerging every day, including digital photos, posts, and tweets made by target users. We continually evolve the way we collect the data and turn it into useable insights, adding amazing value to our research services.

Hiring a temporary contractor is another job in itself. Why not hire experienced user research professionals from Traffic Digital? Our experts can partner with your team, providing long-term or short-term consulting on-site, in your office. Our on-site services come packaged with user insights.

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Our on-site services include:

  • Business Research & Analytics
  • Business Research & Analytics
  • Content Strategy
  • Expert Review
  • Moderation
  • Project Management
  • UX Design & Prototyping
  • Visual Design
  • and more...
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Take the next step for your product and service offering. Whether you'd like to track online ad campaigns, evaluate your team's design ideas or measure user satisfaction, we're here to help. Contact our team today.



Call : +971 (0)4 454 2230